Social Media & Digital Marketing
Table of Content:
What is Social Media Marketing
Social Media has changed the world of marketing.
Social Media in Digital Marketing
Social Media has changed the world of marketing.
The most important use cases are :
-
Brand awareness
-
Relationship and community building
-
Improve customer service
-
Increased Digital exposure
-
Worldwide access
-
Boost traffic
-
Generate leads.
Further, Social Media Marketing is significantly cheaper than traditional marketing!
The New CMO
Traditional Marketing was unidirectional and campaigns had longer life spans, they were done on traditional media like TV and Print. Digital Marketing is bi-directional with consumers being able to participate in campaigns and uses Social Media and other online platforms as the medium.
Enter Social Media
The rise of Social Media platforms such as Twitter, Facebook, LinkedIn, Pinterest and YouTube have changed the game for Marketing. The traditional strategy of simply managing one’s own web properties and investing in Search Engine Optimisation and Adwords is not enough!
The Five Pillars
The Five Pillars of Digital Marketing:
-
Content - the design and creation of social media friendly, engaging and original content
-
Paid Search - investments in Digital advertising to ensure that your products and services show up in sponsored search results
-
SEO - Search Engine Optimization to ensure that organic reach via search keywords happens for normal search results
-
Social Media - Content and Engagement strategy across multiple social media platforms
-
Web properties - your own online presence
Integrated with all of the above Measurement and Analytics across these platforms is a common feature.
Paid Search
Paid Search is about bidding and buying keywords for which your product's/ services' search results will appear right at the top of a search engine’s results page as a “sponsored link”.
Search Engine Optimization
On top of Paid Search, Search Engine Optimization ensures that your products and services are featured prominently in other relevant search situations.
Examples:
-
Google Answer Box
-
Related questions
-
Auto-suggest
-
Organic listings and listicles.
Retargeting
Retargeting is a strategy to track your potential customers across multiple online platforms. One way to do this is to have cookies on your product's website that can show relevant advertisements on Facebook or other apps when the user visits those sites/apps.
Hands-on Exercise: Visualising Social Networks
Socilab uses your LinkedIn Social Graph and results from social science to map and analyze your LinkedIn network. As an exercise, go ahead and try it out for your LinkedIn profile, preferably from your desktop or laptop.
Please note: You will need to authorize this app to access your profile data. Please read their terms and conditions before proceeding.
Social Media has changed the world of marketing.
The most important use cases are :
-
Brand awareness
-
Relationship and community building
-
Improve customer service
-
Increased Digital exposure
-
Worldwide access
-
Boost traffic
-
Generate leads.
Further, Social Media Marketing is significantly cheaper than traditional marketing!
The New CMO
Traditional Marketing was unidirectional and campaigns had longer life spans, they were done on traditional media like TV and Print. Digital Marketing is bi-directional with consumers being able to participate in campaigns and uses Social Media and other online platforms as the medium.
Enter Social Media
The rise of Social Media platforms such as Twitter, Facebook, LinkedIn, Pinterest and YouTube have changed the game for Marketing. The traditional strategy of simply managing one’s own web properties and investing in Search Engine Optimisation and Adwords is not enough!
The Five Pillars
The Five Pillars of Digital Marketing:
-
Content - the design and creation of social media friendly, engaging and original content
-
Paid Search - investments in Digital advertising to ensure that your products and services show up in sponsored search results
-
SEO - Search Engine Optimization to ensure that organic reach via search keywords happens for normal search results
-
Social Media - Content and Engagement strategy across multiple social media platforms
-
Web properties - your own online presence
Integrated with all of the above Measurement and Analytics across these platforms is a common feature.
Paid Search
Paid Search is about bidding and buying keywords for which your product's/ services' search results will appear right at the top of a search engine’s results page as a “sponsored link”.
Search Engine Optimization
On top of Paid Search, Search Engine Optimization ensures that your products and services are featured prominently in other relevant search situations.
Examples:
-
Google Answer Box
-
Related questions
-
Auto-suggest
-
Organic listings and listicles.
Retargeting
Retargeting is a strategy to track your potential customers across multiple online platforms. One way to do this is to have cookies on your product's website that can show relevant advertisements on Facebook or other apps when the user visits those sites/apps.
Hands-on Exercise: Visualising Social Networks
Socilab uses your LinkedIn Social Graph and results from social science to map and analyze your LinkedIn network. As an exercise, go ahead and try it out for your LinkedIn profile, preferably from your desktop or laptop.
Please note: You will need to authorize this app to access your profile data. Please read their terms and conditions before proceeding.
Traditional Marketing was unidirectional and campaigns had longer life spans, they were done on traditional media like TV and Print. Digital Marketing is bi-directional with consumers being able to participate in campaigns and uses Social Media and other online platforms as the medium.
Enter Social Media
The rise of Social Media platforms such as Twitter, Facebook, LinkedIn, Pinterest and YouTube have changed the game for Marketing. The traditional strategy of simply managing one’s own web properties and investing in Search Engine Optimisation and Adwords is not enough!
The Five Pillars
The Five Pillars of Digital Marketing:
-
Content - the design and creation of social media friendly, engaging and original content
-
Paid Search - investments in Digital advertising to ensure that your products and services show up in sponsored search results
-
SEO - Search Engine Optimization to ensure that organic reach via search keywords happens for normal search results
-
Social Media - Content and Engagement strategy across multiple social media platforms
-
Web properties - your own online presence
Integrated with all of the above Measurement and Analytics across these platforms is a common feature.
Paid Search
Paid Search is about bidding and buying keywords for which your product's/ services' search results will appear right at the top of a search engine’s results page as a “sponsored link”.
Search Engine Optimization
On top of Paid Search, Search Engine Optimization ensures that your products and services are featured prominently in other relevant search situations.
Examples:
-
Google Answer Box
-
Related questions
-
Auto-suggest
-
Organic listings and listicles.
Retargeting
Retargeting is a strategy to track your potential customers across multiple online platforms. One way to do this is to have cookies on your product's website that can show relevant advertisements on Facebook or other apps when the user visits those sites/apps.
Hands-on Exercise: Visualising Social Networks
Socilab uses your LinkedIn Social Graph and results from social science to map and analyze your LinkedIn network. As an exercise, go ahead and try it out for your LinkedIn profile, preferably from your desktop or laptop.
Please note: You will need to authorize this app to access your profile data. Please read their terms and conditions before proceeding.
Paid Search is about bidding and buying keywords for which your product's/ services' search results will appear right at the top of a search engine’s results page as a “sponsored link”.
Search Engine Optimization
On top of Paid Search, Search Engine Optimization ensures that your products and services are featured prominently in other relevant search situations.
Examples:
-
Google Answer Box
-
Related questions
-
Auto-suggest
-
Organic listings and listicles.
Retargeting
Retargeting is a strategy to track your potential customers across multiple online platforms. One way to do this is to have cookies on your product's website that can show relevant advertisements on Facebook or other apps when the user visits those sites/apps.
Hands-on Exercise: Visualising Social Networks
Socilab uses your LinkedIn Social Graph and results from social science to map and analyze your LinkedIn network. As an exercise, go ahead and try it out for your LinkedIn profile, preferably from your desktop or laptop.
Please note: You will need to authorize this app to access your profile data. Please read their terms and conditions before proceeding.
Socilab uses your LinkedIn Social Graph and results from social science to map and analyze your LinkedIn network. As an exercise, go ahead and try it out for your LinkedIn profile, preferably from your desktop or laptop.
Please note: You will need to authorize this app to access your profile data. Please read their terms and conditions before proceeding.
Summary: Social Media & Digital Marketing
-
Social Media & Digital Marketing have changed the nature of Marketing
-
Digital Marketing is now bidirectional and omni-channel
-
Social Media has democratised user expression and access to collaboration
-
Digital advertising using Big Data based Segment of One targeting algorithms are making marketing more precise and effective
-
Social Media & Digital Marketing have changed the nature of Marketing
-
Digital Marketing is now bidirectional and omni-channel
-
Social Media has democratised user expression and access to collaboration
-
Digital advertising using Big Data based
Segment of Onetargeting algorithms are making marketing more precise and effective