- A Novel functionality, higher performance levels, lower production costs, and increased salability
- B Creativity, innovation, entrepreneurship, and leadership
- C Ideation, prototyping, testing, and implementation
- D Research, analysis, strategy, and execution
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Answer:
A
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John E. Arnold identified four areas of design thinking in his book "Creative Engineering": novel functionality, higher performance levels, lower production costs, and increased salability.
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